Services
Engagement models.
Growth work is sequential. Discovery creates clarity. Architecture creates alignment. Execution creates results. The models below reflect where organizations begin.
Where it starts
Diagnosis
Understand what exists before deciding what’s next.
Discovery establishes a clear picture of how strategy, systems, data, and teams currently interact—not as designed, but as they operate in practice. We map the distance between strategic intent and operational reality to identify exactly where friction slows progress.
Timeline
2–4 weeks
Outcome
A grounded view of what exists today and a technical roadmap for what happens next.
Engagement Models
Three models designed to meet you where you are.
Build
From zero to operating system.
For organizations that have never had formal growth strategy or revenue infrastructure.
The work starts with strategy—defining the ICP, growth model, and performance framework—then builds the operational architecture required to execute it. This is a full-system engagement: strategy design, revenue architecture, and demand system buildout.
Typical environment: PE acquisition with no marketing function. Early-stage commercial team scaling beyond founder-led sales. Organization transitioning from referral-based growth to systematic pipeline generation.
Timeline
12–20 weeks
Outcome
A functioning growth system, built and transferred.
Reset
Diagnose the breakdown.
Rebuild the translation layer.
For organizations where growth strategy exists but systems have diverged from intent. We diagnose where the translation failed, then restructure the GTM model, realign teams around shared data, and rebuild the revenue architecture that lost credibility.
Typical environment: Post-acquisition integration where inherited systems don't cohere. Growth-stage company where early infrastructure can't support current scale. Organization where a previous agency left behind strategy that was never operationalized.
Timeline
8–16 weeks
Outcome
A rebuilt operating model with realigned strategy and team execution.
Scale
Harden for exit.
Make growth systems defensible for due diligence.
For organizations on an active exit runway where systems must withstand intense scrutiny. We focus on operational hardening: documentation, process maturity, and metric defensibility. We ensure the growth infrastructure can be evaluated by a buyer or board with total confidence.
Typical environment: PE portfolio company in a 6–18 month exit window. Organization preparing for acquisition where marketing performance is a valuation factor. Growth-stage company where the board is demanding defensible metrics as a condition of continued investment.
Timeline
8–16 weeks
Outcome
Board-defensible growth systems that do not depend on heroic individuals.
Additional Models
Advisory
Advisory
Strategic guidance without a full build.
Gravity Jones provides targeted expertise for organizations facing critical inflection points that require an outside perspective grounded in execution reality. Advisory engagements are focused and time-bound, designed to answer specific strategic questions with data-backed certainty.
The outcome is an actionable roadmap—not a high-level framework that requires another hire to implement.
TYPICAL ENGAGEMENTS
• GTM Planning & Market Entry: Validating growth models for new segments or product launches.
• PE Portfolio Assessment: Auditing revenue infrastructure and team capability during due diligence or post-acquisition.
• Organizational Design: Restructuring marketing and sales teams to eliminate execution friction.
• Board Preparation: Building defensible performance frameworks and reporting integrity for executive scrutiny.
Timeline
Project-based
Outcome
Strategic direction with operational specificity.
Projects
Strategic Projects
Defined scope. Discrete outcome.
For organizations that need a specific system or initiative stood up without a full-scale engagement.
GTM Readiness Assessment for PE portfolio companies.
Measurement and Attribution framework buildout.
Demand System Architecture for ABM or intent-based programs.
Post-Acquisition marketing integration planning.
Timeline
4–12 weeks
Outcome
Specific system or framework delivered, operational, and transferred.
How it works
Working structure.
Scope Clarity
Every engagement begins with a detailed scope of work. Clear deliverables, timeline milestones, success criteria, and investment. No ambiguity about what gets delivered or when.
Weekly Rhythm
Weekly check-ins to review progress, surface blockers, and maintain alignment. Asynchronous updates between sessions. No status meetings for the sake of meetings.
Deliverables Philosophy
The deliverable is a functioning system, not a PowerPoint deck. If it's strategy, the plan includes execution blueprints. If it's architecture, the system is built and operational. If it's advisory, the recommendation comes with specificity sufficient to act on.
Knowledge Transfer
Every engagement ends with capability transfer. Documentation, training, process handoff. The internal team runs the system from there. The goal is never dependency — it's durable internal capability.
Ready to
scope it out?
The first conversation is about fit, scope, and whether this model matches the challenge.
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