About
About Gravity Jones
Strategy without
operational
architecture is
just a slide deck.
The Firm
Most growth strategies satisfy the boardroom and then fail in execution. The gap between strategic ambition and operational reality is where pipeline stalls and growth timelines collapse.
Gravity Jones exists to close that gap.
We design growth strategy and build the revenue architecture required to execute it. By aligning marketing, sales, and systems into a single operating model, we treat strategy and execution as one unified system—not a sequence of handoffs between teams who don’t speak the same language.
Gravity Jones typically engages when the pressure is real and the timeline is compressed: • Growth Resets and scale-ups. • Post-Acquisition Integration for PE-backed firms. • Pre-Exit Preparation for infrastructure-heavy B2B.
The result is an operating system that outlasts the engagement. Marketing survives board scrutiny. Growth becomes forecastable. Systems function without dependency—including us.
Philosophy
Strategy leads.
Architecture enables.
Execution proves.
Strategy that cannot be operationalized is a theory. Architecture without strategic intent is overhead. Gravity Jones treats them as one system — designed together, built together, measured together.
Founder
About the Founder
Christina Pellegrini
Christina Pellegrini has spent over twenty years inside complex B2B organizations where the difference between marketing as an expense and marketing as a growth driver is always structural.
Her background spans enterprise marketing leadership across digital infrastructure, telecommunications, and SaaS—including roles at Windstream, Zayo, and NeuStar, and leadership within a venture-backed unicorn. An executive member of the Forbes Communication Council and founding member of Chief, her work in demand strategy and sales enablement has earned multiple industry recognitions, including Global Ace and New York Ace awards.
She founded Gravity Jones to solve a recurring failure: sound growth strategies that collapse because they lack the necessary translation layer. Her work focuses on building the infrastructure, alignment, and measurement systems required to turn strategic intent into a permanent operating system for growth.
Christina studied business management and marketing at Cornell University and holds more than 25+ marketing and technical certifications.
Selected Outcomes.
Proven results across enterprise, PE-backed, and infrastructure-heavy B2B organizations where growth is a structural requirement.
PE Exit Velocity: Led marketing through a successful PE exit, delivering 242% YoY growth within a 12-month window.
ARR Expansion: Scaled ARR from $200M to $250M+ by shifting global demand strategy toward high-intent, qualified pipeline contribution.
Nearbound Motion: Engineered $30M in partner-influenced pipeline through the design and execution of an ICP-aligned nearbound motion.
Capital Efficiency: Redirected $1M in low-intent ad spend into ABM orchestration, significantly improving CAC and capital efficiency.
Operational Scale: Managed $20M+ global budgets and multi-stage M&A environments, aligning disparate teams into a single operating model.
Enterprise Systems: Built the revenue infrastructure required to support complex 6–18 month enterprise sales cycles and multi-stakeholder buying processes.