Resources
Thinking
made usable.
Intellectual property and frameworks for B2B revenue operators. Frameworks, models, diagnostics, playbooks, and strategic perspectives. No gated content walls.
PE Portfolio Marketing Playbook
90-day marketing buildout framework for newly acquired portfolio companies. From zero infrastructure to measurable pipeline.
Coming Soon
ABM Campaign Blueprint
Full-funnel ABM campaign structure. Account selection criteria, intent signal activation, multi-channel orchestration, and outcome measurement.
Coming Soon
Tech Stack Evaluation Matrix
Decision framework for evaluating marketing and sales technology. Integration depth, cost structure, capability gaps, and team capacity.
Coming Soon
Multi-Touch Attribution Setup Guide
Building multi-touch attribution in Salesforce from zero. Campaign hierarchy, influence models, weighted attribution, and board-ready reporting.
Coming Soon
Lead Scoring Model Template
Behavioral and demographic scoring framework from 50+ implementations. Includes thresholds, decay rules, MQL definitions, and calibration process.
Coming Soon
The Marketing Ops Audit Checklist
Systematic diagnostic framework for evaluating marketing automation health. Data quality, program architecture, integration integrity, reporting gaps.
Coming Soon
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